What Do They Mean By 996 In The Workplace?
"996" is shorthand for a work schedule of 9 a.m. to 9 p.m., six days a week. Learn its origins, why it’s so controversial, and what it signals about ambition, work-life balance, and corporate culture today.
My boss said to me the other day "You're lucky we haven't got you doing the 996 schedule", but what did he mean?
If you’re hearing “996” pop up in conversations, you’re not alone in wondering what it means. The term "996" doesn’t refer to a time zone or a secret code—it’s shorthand for a gruelling work schedule followed by some companies, particularly in China’s tech industry, where employees work from 9 a.m. to 9 p.m., six days a week.
For better or worse, it’s become a powerful symbol of work culture in high-growth environments.
Origins of the “996” Work Culture
The term "996" originated in China’s tech sector, where companies like Alibaba and Huawei popularised it as an intense yet rewarding work model. Jack Ma, the founder of Alibaba, once described 996 as a “blessing” for passionate workers. However, the term soon became controversial, with workers pushing back against the mental and physical toll of such a demanding schedule.
As the 996 movement gained global attention, it sparked conversations on workplace balance and the human costs of growth.
Scenarios Where You Might Hear “996”
- Project Deadlines and Product Launches
When deadlines approach, teams might adopt a 996-like schedule temporarily to meet goals. For many, this represents the level of dedication required in today’s competitive landscape. - During Startup Pitches
Ambitious founders sometimes use “996” as a badge of commitment, suggesting to potential investors that they’re all in. While this can signal dedication, it also implies high pressure on employees. - In Team Discussions on Work-Life Balance
The topic of “996” often comes up in broader discussions about mental health and productivity, with some managers and teams openly acknowledging its unsustainability and seeking better balance.
Who Says “996”?
This phrase is frequently heard in technology sectors, startup cultures, and high-pressure corporate settings, where a strong work ethic is often associated with commitment. Management and driven employees alike often use it to highlight their dedication to the company’s success, making it a relevant discussion point for HR professionals who prioritize employee well-being.
Alternative Phrases to “996”
- “All hands on deck”
This conveys a similar commitment but typically signals short-term dedication, like in response to a high-priority project. - “Full-throttle”
This phrase indicates working at maximum capacity, capturing the same intensity without implying a specific schedule. - “Burning the Midnight Oil”
A classic alternative, this implies long hours but can be applied more flexibly to different schedules.
Why Does Corporate Jargon Like “996” Matter?
Though shorthand like “996” can seem intense, it illustrates the shifting balance between work commitment and personal life in modern industries. Employees hearing “996” know it means an all-out effort, but it also opens up vital conversations on boundaries and sustainable productivity.
In the end, while “996” speaks to ambition, companies need to weigh the costs, ensuring that high performance doesn’t overshadow well-being. Understanding the meaning behind these terms helps employees navigate workplace culture and advocate for their limits.
